Guys from Anima, which is a tech startup, had an excellent idea but a long way to go to make a real and desirable product out of it. felt disoriented and weren’t sure of what they should do and how to do it. And from the beginning, it wasn’t about „create a logo, and that’s it”. Our role was to navigate them.
Every branding agency and every designer want projects that involve creating a visual side of a given brand from A to Z.
And Anima was such a project.