Branding
Albatesso Choir
WHERE EVERYTHING BEGAN
An opportunity to design a brand identity for Albatesso choir was a defining moment. And not only for Patryk, our Lead Designer but also for us.
It was the beginning of our neverending journey through the troubled waters of the fast-changing market.
THE DESIGN PROCESS
We began with a logo. Before Albatesso appeared, we were living and designing with a particular conviction in mind: it's necessary to create many propositions and then to choose one out of them.
How wrong were we!
THE LOGO
Its symbolism isn't unique at all. It's a stave with musical notes marked on it, depending on their level and arrangement.
There are four notes, and they aren't random: alto, bass, tenor, soprano. And as you probably already noticed, the choir's name - Albatesso - is made out of them.
THE TYPOGRAPHY
Everything was spiced up with minimal, even ascetic, approach to the typography. The only thing I based on was clean typography with high margins on both sides, inspired by Gutenberg books.
THE DRAWINGS
Looking for something that will be a complement to the logo, colours, and typography, we decided to use hand-made drawings. Simple, realistic drawings.
