It was quite a challenge for us because we weren’t familiar with the IT industry at that time. We didn’t know what to expect and, more importantly, what our client is expecting from us.
But instead raising a white flag, we turned that challenge into serious opportunity to grow as an agency.
At the beginning of that project, we tried to understand what our client does. These things were like from another universe to us, so we decided to use a space theme to reflect it in the brand identity.
Chosen colours were blue, purple and their shades, which would make a whole joint with stars, the Milky Way and the photos of the universe.
The sign brings together the three arms, and it’s an expression of technological complexity of what Cognitive Cloud Solutions can offer their clients. To our knowledge, only a few companies, if any, can do so.
It’s worth to draw attention to the colour palette, which is quite simple and contains such colours as purple, pink, and blue, and their lighter and darker shades.