Itmaweb is a company that creates web solutions and applications and focuses mainly on handling stud farms and stables.
They came to us thanks to a recommendation from Albatesso, and it was another proof that the brand identity for that choir was a life-changing moment to us.
They needed our help because they were operating on the market with nothing, even without a logo. It was a compelling case because, on one side, they create applications, which have practically nothing in common with nature, but on the other hand, they are creating these applications for animals and people.
Our idea was to use a knight from chess as a symbol because it moves entirely different than other figures, it’s characteristic, and it can be associated with uncompetitiveness. For us, it was a great reflection of what ITMA is doing.
We drew a minimalistic knight that looks good with or without a signature, and we coloured them with a warm shade of bright orange.
Our choice came from an observation that people from ITMA are young, so we wanted to choose a colour that’s bright, vivid, and dynamic. It was supposed to make visitors check ITMA’s offer.
That pattern of checkerboard is something worth mentioning because it ideally supplements the whole identity.
The pattern consists of orange squares on a white background and can be used beside name and surname, or on the website as a nice-looking visual addition.