QuickDetailer is a company that offers professional car care products and wanted to promote the culture of car tidiness by making these products available on hand.
Its ideal customers are people fascinated in taking care of their cars so it may be even said that QuickDetailer is some kind of a bow towards them.
The first idea was to rely the identity on blue and green colours, but the company’s owner didn't warmly welcome that concept.
Later, we chose bright yellow and bright purple, and that mix was ideally compatible. There aren’t many such connections, and that became characteristic for that company.
From the beginning, we were convinced that it would be based on a brand’s name. We started by creating a symbol from Q letter which, as we noticed, is similar to an atomiser that is being used in detailing.
Later, we spent – and it’s no joke – three days sketching and looking for the best reference to the atomiser... And it was like hitting the bull’s eye because the owner was thrilled.
It’s based on a flat design but with some gradients that aren’t part of that style. The characteristic element of QuickDetailer’s branding is its typography, which is clear, bold and big-size.
Another exciting element is that commas and dots are coloured differently than text – on white and yellow publications they will be purple, and on a purple background, they will be yellow.
The whole branding is supplemented by full external identification, so it's easy to find the shop.